Amity University Dubai launches digital media education campaign – News

Published: Fri, June 10, 2022, 12:50 PM

As more young people turn to online platforms for content consumption, it has become increasingly important for young people to be digitally literate and responsible when consuming and using digital media. digital media. Students in the Journalism and Mass Communication program at Amity University Dubai have chosen digital media education as the main theme of their end-of-year campaign. Several digital media professionals, representing well-known publications and news portals in the United Arab Emirates, India and Oman, attended the launch event on Tuesday. The extensive behavior change campaign aims to raise awareness among school and college students, encouraging them to be mindful and responsible in their use of the internet.



The campaign saw students circulate and distribute their creative materials and campaign content over a five-month period via social media, podcasts, posters, workshops and street performances. The Media Studies Department has already started reaching out to UAE-based schools and colleges to run interactive digital literacy workshops for teens and teens.

The campaign was officially launched by Mohammed Abdhula, Director General of the Dubai Institute of Design and Innovation (DIDI), Dr Saif Al Seiari, Vice-Chancellor, and Dr Fazal Malik, PVC, Amity University, Dubai . In attendance were students and their parents, while a significant number of online guests.

Malik said, “Watching the students embark on the journey to create a campaign that grabs your attention and motivates you to action is inspiring. They learned and mastered a range of media and communications tools and techniques to communicate a important message that affects our community. Making a change takes commitment, time and effort; this is just the start of a massive joint campaign with schools, parents and students across the UAE.”

These student-led workshops will teach students some must-have online tools and delve deeper into internet safety, cyberbullying, responsible use of online resources and more.

Seema Sangra, Program Manager for the Media Studies Department, said, “The digital literacy campaign is part of our efforts to work on projects with themes relevant to youth and media. New media is mediated by the Internet, and the Internet can be a In addition to ready-made information, useful networks and immediacy of information, it has also amplified hate, personal attacks, fake news , misinformation and misinformation, and we need to build the capacity of our young people to deal with these hence the digital media literacy campaign. »


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Donnie J. Milburn