High Five: Recent Favorites by TBWAMedia Arts Lab’s Lauren Ferreira
Here are five locally made projects that I have enjoyed over the past few months. For me, the best creative ideas are honest, bold and simple…
Mschf – “Eat the Rich”
Agency: In-house at Mschf
SKIMS – ‘Metallic Swimming’
Agency & Production: DMB
Director: Nadia Lee Cohen
Celebrate – ‘Karen’
Agency: Mirimar LA
This recent work by Mirimar LA is a simple execution that taps into a moment of culture. It’s also more than a movie. It’s an invitation for anyone named Karen to get a free bottle of champagne – and I can’t help but agree that the world could be a less angry place if more of us got free bottles of champagne.
Doritos – ‘Triangle Tracker’
Agency: Goodby Silverstein & Partners
Doritos took a simple concept (the shape of its tortilla chips) and turned it into an intricate treasure hunt across Snapchat, TikTok, Fortnite and the real world – apparently the VMAs and Migos are involved… why not !? Sure, it’s not the first scavenger hunt idea, but I love how the brand knew its best branding wasn’t branding at all.
Apple – “Privacy by iPhone: Data Auction”
Agency: TBWAMedia Arts Lab
End the list with a shout out to Media Arts Lab. I’m a big fan of the “Privacy by iPhone” campaign in general – the image of an iPhone hiding the identity of the user. Simple. Clever. In this piece, I love the unusual characters and the legendary faces of the wardrobe and the cast. But more than anything, the tone of this one is unexpected. The subject of privacy and how our data is handled can often be treated in a very scary and serious way. I love that our team took this heavy subject matter and turned it into a playful, cinematic ride somewhere in the former Yugoslavia.